Let’s talk moodboards!
A moodboard is a visual presentation consisting of images, text, and/or samples of objects; they serve many purposes, but most notably with organizing a project’s inspiration. 🎨
They’re a helpful resource to help keep the style and aesthetic of a project consistent with a client’s goals and expectations. Moodboards are also a great way to refine a project’s messaging before diving into the full design process.
➡️ Why do we use them?
To establish an aesthetic and feel of our brand.
To effectively communicate what we’re visualizing for our brands (sometimes the words don’t do us justice!).
The best place to start for developing a brand.
Let’s look at a couple of examples of moodboards and how they’ve come about to create the aesthetic of its brand. 📸
⭐ Danielle Kent & Piece of Mind Therapy and Consulting LLC
The inspiration for Danielle Kent and Piece of Mind is all about the passionate, highlighting both your dedication to your field and the enthusiastic energy you devote to it. The dominate palette allows for you to stand out in the crowd.
🏋️♀️ Team MG
The inspiration for Team MG is compassionate yet bright, showcasing the supportive and openness of a dedicated coach. The bright palette gives a rooted sense of beloging - highlighting the importance of acceptance of those struggling with differing health issues.
🧠 Healthy Minds Behavioral Health
The inspiration for Healthy Minds is calm and soft, showcasing the comfort and compassion of a dedicated psychiatrist. The soft palette gives a rooted sense of calm - highlighting the importance of acceptance of those struggling with mental health issues.
A few things to remember when starting your moodboard:
Come up with your theme. 🍭
Find your inspirational imagery. 🤳
Build your board freestyle or use a template you find - I’ve put together some of my favorite free-included Canva template downloads linked here for you! 💻
