WELCOME TO TAILS & EMAILS
Pet marketing email systems that earn their treats.
With strategic, automated marketing emails you can rely on, your pet business can stay constantly connected with your customers and clients – and you can stop working like a dog for every sale and booking.
Email marketing is for the birds -
AND THE CATS, AND DOGS, AND EXOTIC SPECIES, AND HORSES, AND - WELL, YOU GET IT.
If you run a pet business, you’ve definitely been told email is important. I mean, all the brands seem to have a list – how hard could it be to throw up a form and send something out every once in a while?
TURNS OUT, VERY.
Especially when you’re trying to do it in the midst of managing appointments, fielding customer questions, restocking your inventory, and scooping (ahem) things. Somehow, email always ends up at the bottom of the dog pile – even though it’s one of the easiest ways to bring in repeat business, build client trust, and stay top-of-mind without constantly showing up online.
Want your customers to sit and stay?
PAW-FECT! THAT’S MY WHOLE THING.
When it comes to pet marketing, email isn’t just a “nice to have” option or a last-minute, last-ditch way to send out a promo when you desperately need more bookings.
Whether you’re grooming pooches all day or managing an entire storefront of toys for chewers, scratchers, and sniffers, email shouldn’t be something that stresses you out.
It should be the thing that supports you in growing your business while running it – and I’m here to make it happen, without adding more to your plate (or your crate).
Hi! I’m Jess, your new email marketer.
AND I WANT TO MAKE YOUR EMAIL LIST SIT UP AND SPEAK, SO YOU CAN FOCUS ON ANIMALS WITHOUT HAVING TO WORRY ABOUT AUTOMATIONS.
I help pet businesses build simple, strategic email systems that keep clients coming back – without constant posting, discounting, or chasing rebookings.
I love a good workflow, a great dog (and a sassy cat, and a friendly horse…), and making marketing feel a LOT more doable for you, so you can preserve your energy in your business while expanding your reach (and revenue).
Email marketing services tailored for pet and animal-based businesses.
01 / EMAIL MARKETING FOR
Commerce-Based Pet Businesses
From treats to toys to subscription boxes, your emails should drive sales, increase repeat purchases, and turn one-time buyers into loyal customers who keep coming back with their tails wagging and carts full.
02 / EMAIL MARKETING FOR
Service Provider Pet Businesses
Think groomers, trainers, vets, and daycares – your marketing needs to build trust, boost rebookings, and keep you on their mind between visits, so you can stay the leader of the pack when it comes to who they trust.
Veterinarians //
Pet Groomers //
Pet Trainers //
Daycares & Boarding Facilities //
Mobile Pet Services //
Pet Supply Stores //
Dog Walkers & Sitters //
Pet Photographers //
Holistic Pet Wellness Pros //
Equine Businesses //
Exotic & Aquatic Pet Shops //
Pet Subscription Boxes //
Feed Stores & Farm Supply Businesses //
And MORE! //
Veterinarians // Pet Groomers // Pet Trainers // Daycares & Boarding Facilities // Mobile Pet Services // Pet Supply Stores // Dog Walkers & Sitters // Pet Photographers // Holistic Pet Wellness Pros // Equine Businesses // Exotic & Aquatic Pet Shops // Pet Subscription Boxes // Feed Stores & Farm Supply Businesses // And MORE! //
WHAT CLIENTS SAY ABOUT T&E
⭐⭐⭐⭐⭐
"Besides the obvious leap in our growth KPIs, I just feel a sense of peace knowing that our email and SMS channels are handled so effectively with [Jess]. I wish I could hire Tails & Emails for all our openings; the team makes it so easy to get things done."
- ALICIA WESTPHAL
Beyond the Bark Blog
A collection of smart, slightly pun-filled email marketing advice made just for pet businesses. If you’re looking for practical tips, real strategies, and the occasional treat (read: template), you’re in the right place.
Break Free From Discount Culture as an E-Comm Retailer
Why Email Marketing is THE Secret Weapon for Pet Businesses
Unleashing the Power of Automations vs. Campaigns
FREE GUIDE!
Your subscribers want connection right meow.
The exact moment someone joins your list is the best time to build trust, show your personality, and guide them toward booking or buying – most businesses miss out on it, and I’m here to make sure you don’t.
Grab my free Welcome Automation Playbook for Pet Brands to learn what to say, when to send it, and how to make new subscribers feel right at home with your brand.
FEATURED WORK
National E-Commerce Business
Client Case Study
From underperforming email to strategic powerhouse - see how we transformed basic email systems into a multi-channel revenue driver with 289% growth in placed orders and built an SMS channel from scratch.
Still sniffing around?
If you made it to the bottom of the page, you either have questions or you skim websites the way my dog Rocky investigates a new park: quickly, a little chaotically, and with enthusiasm (okay, fine – I do the same thing).