BEYOND THE BARK: EMAIL MARKETING BLOG JUST FOR PET BUSINESSES
Unleashing the Power of Automations vs. Campaigns in Pet Business Email Marketing
Discover the difference between email automations and campaigns for pet businesses, learn which strategy works best for your specific pet business type, and find out how to create the perfect balance to boost customer engagement and sales. 💌
Using Email to Build Community Without Pushing Products
Create emails that become your subscribers’ safe space and the thing they look forward to each morning. 💌
Email Automation Plans for the One-Person Show
Being a one-person show is hard, but missed email opportunities hurt more. Get set up for success with simple email automations you can start today 😊
Break Free From Discount Culture With an Email Plan That Customers + Margins Can Love
Are you stuck of an endless cycle of promos? Here’s how to get out of the discount stuck ➡️
Selling ourselves is hard…
Let’s talk about something many of us struggle with: selling ourselves and our business services. ✋
SMART Goal Planning for Socials
Here's your tip of the day - be clear about your goals & objectives with social media strategy. 📓
Optimizing Your Instagram Profile
Here’s a few steps to help your Instagram profile capture attention, engage your audience, and represent your identity - whether personal or for your business. 📲
Wondering if it’s time to rebrand?
Are all the fancy new colors and trends happening digitally getting you thinking about if a rebrand is on the horizon? 🤩
Managing Brand Reputation on Social Media
Your customers are talking, and you want to make sure you're part of the conversation. 🗣️
Few Tips to Help You Write Email Subject Lines
Writing subject lines can be a pain in the butt, so I put together my standard checkmarks pieces together for you to help. ✅
4 Reasons to Invest in Quality Branding
Did you know that professional branding is an important investment for any business? 🤔
#WTF are Google Analytics KPIs (& why you should care!)
Let’s explore a few of the basic Google Analytics KPIs you should know…📈
Best Practices for Writing Social Media Content
Writing content for socials can be a headache, so here are a few tips to help you feel more confident when you have to come up with content on your own. ✍️
My 4 Essentials for a Business Welcome Email
In the business world, first impressions matter. 📧
My Top 4 Reasons Why a SMS Strategy is Smart
You've finally got that email program up and running, but you're still missing a piece of your communication puzzle…SMS. 📲
My 3 Go-To E-Commerce Abandonment Flows
I’m sure you’ve heard of Cart Abandonment, but did you know there was a Checkout AND a Browse flow? 🫣
In the News! Undervalued Low-Cost Marketing Technique, Email Marketing
I was quoted in the Streetwise Journal to comment on the importance of email marketing. 💌