MEET YOUR EMAIL DOG-TOR
I’M JESS AND I’M STOKED YOU’RE HERE
Your email marketing paw-tner with 10 years of experience, a knack for numbers, and just enough creative flair to make your subscribers give a damn.
What gets me genuinely excited?
Watching businesses like yours boost their bottom line through email that actually works. I bring big-league marketing tools typically reserved for corporations with massive budgets, but deliver them with the personal touch that makes small pet businesses shine.
HOW I BECAME AN EMAIL MARKETING SPECIALIST JUST FOR PET BUSINESSES
My journey to becoming an email marketing specialist for pet businesses wasn't a straight path - but looking back, it all makes perfect sense.
After spending years in corporate marketing, I found myself increasingly drawn to the challenges faced by small businesses - particularly in the pet industry, where my passion for animals and marketing expertise could intersect.
What I discovered was an industry full of passionate entrepreneurs who loved animals deeply but struggled with the technical and strategic aspects of email marketing. Many were paying for email platforms they barely used, sending sporadic newsletters with little strategy, or avoiding email altogether because it seemed too complex.
I knew I could help. By combining my email marketing expertise with a genuine understanding of the pet industry, I created Tails & Emails - a specialized agency dedicated to helping pet businesses grow through effective, easy-to-understand email marketing.
Today, I work primarily with pet businesses because this focused expertise allows me to deliver superior results. I understand the unique challenges you face, the specific language that resonates with pet parents, and the seasonal rhythms that impact your business.
WHY I DO WHAT I DO
My Purpose Statement
To help pet businesses establish effective and easy-to-use email marketing systems so that they can increase revenue and spend more time growing their business instead of struggling to DIY their marketing.
My Mission Statement
Tails & Emails' mission is to provide effective and easy-to-use email marketing solutions to pet businesses and to educate them on how they can use email to amplify their entire digital marketing ecosystem.
My Vision Statement
I aspire to grow into a small boutique email marketing agency for pet businesses with a reputation of compassion and reliability and "diehard" clients who feel like your dog park BFF.
WHAT GUIDES EVERYTHING I DO
Honesty & Transparency
I know a lot about email marketing, but I don't know everything. If I don't have an answer, I will be forthcoming about that and am always willing to figure it out with you! Likewise, if we try something that doesn't work I am always excited to pivot and adjust our strategy as needed.
Empathy & Understanding
Leading with kindness is a core value in my business and in my life. I understand that email marketing is a big investment and can be scary and confusing, so I will always be sure to meet you where you're at and help you feel comfortable and confident in everything we're doing together.
Education & Empowerment
My goal is always for you to seamlessly take over your email marketing system after we're done working together, so I will provide you all of the tools and training you need to confidently take the reins (or leash). Of course, if you'd like to keep me on your team for ongoing support I'm more than happy to do that as well!
EMAIL MARKETING MADE SIMPLE FOR PET BUSINESSES
Email Strategy Development
Custom email marketing roadmaps tailored specifically to your pet business goals.
Email Automation Setup
Set-it-and-forget-it email sequences that nurture leads and delight customers.
List Growth + Management
Ethical, effective ways to build your subscriber list and keep it healthy.
Campaign Creation + Management
Compelling emails that engage your audience and drive action.
READY TO MAKE EMAIL MARKETING WORK FOR YOUR PET BUSINESS?
Let's chat about how we can help your pet business grow with email marketing that actually works.
No pressure, no sales tactics - just a friendly conversation about your business and how email might help you reach your goals.
Unleash better email results in 7 simple steps with The Pet Business Email Quick Start Guide!
Transform your pet business emails from boring to brilliant with this free guide that reveals 7 key steps from my signature Sit, Stay, Subscribe Method.
Perfect for busy pet professionals who want to fetch better open rates, more engagement, and actual business results from their email marketing - without the overwhelm or tech confusion.