EMAIL MARKETING SERVICES JUST FOR PET E-COMMERCE RETAILERS

Running an online (and in-person!) pet store means juggling inventory, customer service, and marketing. These packages create email systems that drive sales and build customer loyalty without adding to your workload.

Choose the package that fits your pet service business:

EMAIL RETAIL ESSENTIALS PACKAGE

Pet product retailers who want to start generating additional revenue through email marketing quickly. Ideal for stores with existing website traffic that aren't effectively converting visitors to customers or recovering abandoned carts. Especially well-suited for business owners who are comfortable managing their email marketing independently after an expert initial setup and want to "take the leash" themselves once the foundation is established.

    • Set Up Email Marketing Platform OR "Clean Up" Existing Platform

    • Welcome Automation Sequence

    • Cart Abandonment Automation Sequence

    • Complete strategy, copywriting, design, and tech setup

  • Cart abandonment emails alone recover an average of 10 - 15% of otherwise lost sales. Combined with a strategic welcome sequence that builds trust with pet parents, these two automations typically generate enough additional revenue to pay for themselves within 2-3 months.

  • We start with a comprehensive strategy session to understand your products, customers, and goals. Then I either set up your email platform from scratch or optimize your existing setup. Finally, I implement two powerful automation sequences designed to welcome new subscribers and recover abandoned carts, complete with copywriting and design that speaks directly to pet parents.

    • SIT Phase: Develop your complete email strategy, identify key customer segments, establish your pet-friendly brand voice, and optimize your platform setup.

    • STAY Phase: Implement two powerful automation sequences focused on immediate revenue generation.

    • SUBSCRIBE Phase: Establish measurement systems and optimization processes to track ROI and ensure continuous improvement.

  • $2,250 ($1,125/mth for 2 months)

E-COMMERCE EMAIL GROWTH PACKAGE

Established pet retailers serious about growing their e-commerce business through email marketing. Perfect for stores looking to increase customer lifetime value, encourage repeat purchases, and build a sustainable competitive advantage.

    • Set Up Email Marketing Platform OR "Clean Up" Existing Platform

    • Welcome Automation Sequence

    • Cart Abandonment Automation Sequence

    • Post-Purchase Automation Sequence

    • Customer Loyalty Automation Sequence OR Replenishment Automation Sequence

    • Complete strategy, copywriting, design, and tech setup

  • This comprehensive implementation creates a complete ecosystem that works while you focus on product development and store operations. These four automation sequences work together to maximize the value of each subscriber at every stage of the customer journey. Most pet retailers see an increase in average order value, purchase frequency, and customer retention within the first three months.

  • i begin with comprehensive strategy development, then build four powerful automation sequences that work together to convert subscribers to customers, maximize each sale, encourage reviews, and build lasting loyalty. I also implement robust systems to measure and optimize performance, ensuring your email marketing continues to improve over time.

    • SIT Phase: Develop a comprehensive email strategy, create detailed customer segmentation, establish your pet-friendly brand voice, and optimize your platform setup.

    • STAY Phase: Implement four powerful automation sequences that work together to maximize customer value throughout their journey.

    • SUBSCRIBE Phase: Establish advanced measurement systems and ongoing optimization processes to ensure continuous growth.

  • $4,750 ($1,185/mth for 4 mths)

Assorted colorful pet toys and supplies on a pink background, including balls, chew toys, ropes, a grooming brush, and treats in a container.

PACKAGE ADD-ONS

Strategic Add-Ons

    • 90-minute strategy call to review performance metrics

    • Recommendations for optimization

    • Seasonal campaign planning

    • Perfect for businesses that want ongoing expert guidance

    • $500/quarter or bundle discount of $1,750 for all 4 quarters

    • Audience targeting strategy

    • Sign-up form optimization

    • Conversion path setup

    • Best for businesses with traffic but low conversion to subscribers

    • Works as a "how do we get more subscribers" vs "what do we send subscribers"

    • $500

Tactical Add-Ons

    • Strategy, copywriting, design, and setup for one automation not included in your package

    • $850 per campaign

    • Custom-designed templates that match brand identity

    • Mobile-responsive design

    • Template setup in platform

    • Usage training

    • $650

    • 6-hour intensive focused on your most pressing email marketing needs

    • Same-day implementation

    • Perfect for businesses that need quick results

    • $1,750

Woman walking three dogs on leashes in a park setting with green grass and trees in the background.

CAMPAIGN MANAGEMENT RETAINER

Keep your pet business top-of-mind with consistent, strategic email campaigns that drive bookings, sales, and customer loyalty. My campaign management services handle everything from strategy to execution, delivering professional emails that get results. Each month, I create and send targeted campaigns aligning with your business goals, seasonal opportunities, and customer needs while maintaining your unique voice and brand.

    • Two custom campaigns per month

    • Performance analysis

    • A/B testing

    • 3-month minimum commitment

    • $850/month

    • Weekly campaign sends

    • Performance analysis

    • A/B testing

    • 3-month minimum commitment

    • $1,650/month

HOW WE WILL WORK TOGETHER

Discovery

We'll start with a deep dive into your pet business - understanding your audience, goals, challenges, and opportunities.

Two overlapping speech bubbles with dots inside, representing a conversation or communication.

Strategy Development

Based on our discovery, I'll create a customized email marketing strategy designed specifically for your business automatically

Illustration of two paw prints in a playful design

Implementation

Whether we're building automations, creating campaigns, or growing your list, we'll execute with care and precision.

Sketch of an envelope with a heart symbol and movement lines

Education

Throughout our work together, I'll explain the "why" behind every decision and teach you how to maintain the systems we build.

Illustration of a light bulb with rays emanating, symbolizing an idea or creativity.

Measurement + Optimization

We'll track results and make data-driven adjustments to ensure your email marketing delivers maximum ROI.

Hand-drawn bar chart with three ascending bars and arrows

Ongoing Support

Even after our initial project is complete, I'm always available to answer questions and provide guidance.

Simple line drawing of a happy dog's face with tongue out.
Woman training a dog to navigate a cone obstacle course indoors, with exercise balls in the background.

FREQUENTLY ASKED QUESTIONS

  • While I have experience with most major platforms, I specialize in Klaviyo, where I’m a Klaviyo Partner. If you're currently using another system, we can discuss whether to migrate or adapt our approach to your existing platform.

  • IMost pet businesses see initial results within 30-60 days of implementing my strategies. Automations typically start generating revenue as soon as they're active with most e-commerce capabilities, while the full impact of a comprehensive email strategy generally develops over 3-6 months.

  • No problem! List building is one of my specialties. We'll develop a strategy to attract your ideal audience and grow your list ethically and effectively.

  • Absolutely! Education is a core part of every service I offer. My goal is for you to understand how your email marketing works and feel confident managing it independently if you choose.

  • Investment varies based on your specific needs and which services you choose. Book a free consultation call to discuss your requirements and get a customized quote.

READY TO MAKE EMAIL MARKETING WORK FOR YOUR PET BUSINESS?

Let's chat about how we can help your pet business grow with email marketing that actually works.

No pressure, no sales tactics - just a friendly conversation about your business and how email might help you reach your goals.

Pet business email quick start guide with dog and laptop on cover.

Unleash better email results in 7 simple steps with The Pet Business Email Quick Start Guide!

Transform your pet business emails from boring to brilliant with this free guide that reveals 7 key steps from my signature Sit, Stay, Subscribe Method.

Perfect for busy pet professionals who want to fetch better open rates, more engagement, and actual business results from their email marketing - without the overwhelm or tech confusion.