In the News! Undervalued Low-Cost Marketing Technique, Email Marketing

I got an opportunity to share my thoughts on an article about Undervalued Low-Cost Marketing Techniques, thanks to Jacob Marslow and Featured!

I shared my insights on the importance of prioritizing email marketing, specifically for small and new businesses.

Quote >

“Email marketing is the most reliable and trusted form of customer relationship building.

Email is a simple way to stay connected with your existing customers and invite a new audience to engage with your brand. From welcome series to promotional campaigns, as well as business highlights and new product announcements, email has a higher conversion rate than any other marketing channel.

Using an email marketing platform is more cost-efficient (with a better ROI!) than other paid media opportunities. It should be prioritized when building marketing strategies, especially for small and new businesses.”