My Top 4 Reasons Why a SMS Strategy is Smart

You've finally got that email program up and running, but you're still missing a piece of your communication puzzle…SMS. 📲

Let's face it - your customers' inboxes are crowded. While email marketing remains a powerful tool (and I'm its biggest fan!), adding SMS to your marketing mix can be a game-changer. Here's why smart businesses are embracing SMS marketing:

Unprecedented Open Rates

While email open rates typically hover around 20%, SMS messages boast an impressive 98% open rate. Even better? 90% of these messages are read within the first three minutes. When you need to get your message in front of your audience quickly, SMS is unmatched.

Direct Access to Your Customers' Most Personal Device

Our phones are practically extensions of ourselves. The average person checks their phone 96 times per day - that's once every 10 minutes! By incorporating SMS marketing, you're meeting your customers where they already are, without fighting through a crowded inbox.

Perfect for Time-Sensitive Offers

Flash sale? Limited-time promotion? Last-minute appointment reminder? SMS is your best friend. With near-instant delivery and high engagement rates, text messaging ensures your time-sensitive messages don't get lost in email limbo.

Enhanced Customer Experience

SMS isn't just about selling - it's about service. From delivery updates to appointment confirmations, SMS provides the instant gratification your customers crave. This immediate communication builds trust and shows that your business values their time.

But here's the key - SMS marketing isn't about replacing your email strategy. It's about complementing it. When used together, email and SMS create a powerful communication duo that meets your customers wherever they are.

Ready to explore how SMS can transform your business communication? Let's chat about creating a strategy that combines the best of both worlds. Your customers (and your bottom line) will thank you.