Best Practices for Writing Social Media Content
Social media doesn't have a one-size-fits-all approach and is ever-changing, even weekly!
Even so, here are a few things to help you cover some basics of content writing for your social posts and give you some confidence when you're tackling this on your own.
Aim for the basics of each caption:
The hook - a catching opening line will reel them in; this can be used to address a problem or be something personal they can connect with.
The body - the meat of the sandwich, as you may say - is where you share all the information about the topic you're discussing. This doesn't have to be long - even short points can get your point across.
The call-to-action - whether it's commenting an emoji or saying, clicking to read an article, sharing your post with their community, or any multitude of goals, should be easy and direct.
Keywords - use popular words that are relevant to your industry, as well as what people commonly search for.
You can use up to 30 hashtags in the content of each post
Emojis can add more "oomph" to your message - don't be afraid to use them where appropriate
You cannot link to a URL in your caption - so make sure you use a CTA that reflects that, for example:
"Click on the link in my bio"
"Comment below for a DM from me with the link"
"DM me for the link!"
The first 100 characters are the most important - make sure you put your purpose of the post here
You can link here - a direct link, specifically for a blog or services page, is the best practice
Visit Pinterest Trends to stay up to date on trending topics and how you can add those key search words to your copy
Hashtags are helpful here - make sure you include popular, simple hashtags that people follow in your industry
B2B is your main audience here, so tailor your messaging to fit that crowd
Something else to remember - tell a story! This is a way to connect with your audience and relate to their experiences. Write how people talk - be true to you and your audience.
