Break Free From Discount Culture With an Email Plan That Customers + Margins Can Love
The endless cycle of "20% OFF!" and "FLASH SALE!" emails might feel like the only way to drive sales, but here's the truth: constantly discounting your products isn't just hurting your bottom line – it's training your customers to wait for the next sale.
Let's talk about building an email strategy that creates genuine excitement without slashing your prices. ⬇️
First things first: Your customers aren't just walking wallets. They're real people who chose your brand for a reason. Instead of leading with discounts, try sharing:
Behind-the-scenes peeks at your process
Customer stories and how they're using your products
Tips and creative ideas related to your products
Your brand's journey and values
The magic happens when you shift from "buy this now!" to "here's how this makes your life better." For example, if you sell skincare products, share a morning routine featuring your items, explain ingredients, or offer seasonal self-care tips.
Here's what might surprise you: These value-packed emails often outperform promotional ones because they build trust and keep your brand top-of-mind. Plus, when customers feel connected to your brand story, they're more likely to buy at full price.
Ready to break free from the discount cycle? Start small. Take one promotional email from your sequence and replace it with a story-based one. Test different approaches: educational content, user-generated content, or behind-the-scenes glimpses. Watch how your audience responds and adjust accordingly.
Remember: Building a sustainable email strategy takes time, but your profit margins (and future self) will thank you.
Hey, I’m Jess - welcome!
As your paw-ssionate email partner, I can help you build and maintain a strategically smart email program that grows as your business does.
