Email Automation Plans for the One-Person Show
Let's be real - when you're running a business solo, your to-do list is probably longer than a CVS receipt. Between managing inventory, handling customer service, and actually making sales, email marketing often falls to the bottom of the pile.
But what if I told you that spending a few hours setting up simple automations could save you dozens of hours every month?⬇️
Think of email automation as your hardest-working team member (minus the payroll). It's there 24/7, nurturing relationships and driving sales while you focus on other parts of your business.
Start with these game-changing automations that even the most tech-hesitant business owner can handle:
The Welcome Series: Your digital handshake. When someone joins your list, they're most excited to hear from you. Set up 3-4 emails that introduce your brand, share your story, and make them feel part of your community. No hard selling needed - just genuine connection.
The Window Shopper Sequence: Someone browsed your site but didn't buy? No worries. Create a gentle follow-up sequence that answers common questions, shares customer reviews, or offers helpful tips about the products they viewed. It's like having a friendly sales associate working around the clock.
The Customer Love Letters: After someone makes a purchase, don't ghost them! Set up emails that help them get the most from their purchase, ask for feedback, and show them other products they might love. These happy customers often become your best repeat buyers.
Here's the best part ➡️ You don't need fancy tech skills to make this happen. Most email platforms have drag-and-drop builders and templates you can customize. Start with one automation, get it running smoothly, then add another. Before you know it, you'll have a mini-marketing machine working for you.
Remember: The goal isn't to create the most complex system - it's to save you time while keeping your customers happy and engaged.
Hey, I’m Jess - welcome!
As your paw-ssionate email partner, I can help you build and maintain a strategically smart email program that grows as your business does.
