client feature

metalwood garage

Website Design + Development Project

While Tails & Emails focuses mainly on email + sms marketing, I have been fortunate to provide brand + website design and development services over the years, some holding a dear space in my heart.

Meet Dana! Truly a one-of-a-kind human being who has taken art to a whole new level. I’ve never known welding as a pathway to art, but Dana has a gift. From automotive to motorcycle parts to all the metal in between, Dana creates functional art. She’s even designed + built a fully functional guitar…and she’s only just getting started.

About the Project

Dana needed a way for new customers to find her.

Social media had been ‘ole reliable for as long as she’s been in business, but with the shift in the digital space, it became important for her to not only have a digital home with a website, but as another venue for customers to purchase her art pieces.

The Solution

Dana and I began by exploring the heart of her metalwork practice – understanding both her artistic vision and the practical needs of her business. I then crafted a website that would serve as a digital gallery, showcasing her work to art enthusiasts around the clock. The site needed to capture the raw energy of her welded pieces, tell the story of her evolution as an artist, highlight her distinctive metalworking techniques, and feature a carefully curated gallery alongside testimonials from collectors who her work had transformed.

While Dana had built a strong reputation in the local arts community, she was ready to break through geographical boundaries and simplify the process of connecting with customers nationwide. Beyond establishing a professional digital presence, we implemented a simple e-commerce solution that could handle everything from secure payments to shipping calculations, freeing Dana from administrative tasks so she could spend more time in her workshop.

The First Wins!

After year one, her website has a 3% YoY growth in visits and 68% growth in pageviews.

Kind words from Dana:

“After looking at hundreds of websites, as well as website designers, I was pleased to find Jess! Jessy listened to my needs for a website and got right to creating. From the color palette, fonts, and pictures, her attention to detail is exceptional. She was reasonably priced and has shown continued support to my business.

Metalwood Garage is now visible to those not on social media and this has already had a positive impact. Thank you, Jessy! Looking forward to some other digital projects that we know she will be perfect for.”

- Dana Kurchina, Owner of MetalWood Garage