BUILDING TRUST: A STORY OF DIGITAL TRANSFORMATION
From Frustration to Partnership: A Concrete Pump Supply Company's Journey to Digital Success
Project: E-Commerce Website Design
Client: Hoyer-Warner Equipment Sales
Favorite Moment: The Happy Clients
You know that feeling when you're getting the runaround from a big company? That's exactly where the guys at Hoyer-Warner Equipment Sales found themselves. Picture this: they'd just dropped serious money on a website with a big fancy agency, hoping for something that would work for them,. Instead, they got stuck in what felt like an endless game of phone tag.
"Every time we called, it was like starting from scratch," they told me later. "New person, same old story – explaining our situation over and over again. And don't even get me started on the emails that seemed to vanish into thin air."
Here's the thing about these guys – they're absolute pros at what they do. They know concrete pump products inside and out. But trying to get their business online? That felt like speaking a foreign language, and the "experts" they hired weren't exactly offering translation services.
The Breaking Point
"We were just done,” they admitted. Done with feeling like a number in a queue. Done with waiting days for simple answers. Done with paying premium prices for bottom-shelf service. That's when our paths crossed.
A Different Approach
Look, I'm not a big agency. I'm just one person who believes in doing things differently. When they told me about their experience, I knew exactly what they needed: someone who'd show up, listen, and speak their language.
So that's what we did. Instead of endless email chains, I showed up at their headquarters. When they had questions, they got real answers – not corporate jargon. And when I hit a snag? I told them straight up: "I'm not sure, but I'll figure it out." Because that's how real partnerships work.
“WE FOUND JESS AND ALL OUR QUESTIONS WERE ANSWERED.
Our company was looking to start an online presence and we had nowhere to start from. Jess held our hand and guided us, informed us, and showed us options that we were not getting from other companies .You cannot get a more detailed-oriented person to handle this undertaking. Tails & Emails is the personal touch we were looking for - not the big corporate run around we were getting. Thank you, Jess!”
- Scott Schmeid, Hoyer-Warner Equipment Sales
Making It Click
The magic wasn't in fancy tech tricks. It was in making everything make sense to them. We built their website in a way that actually matched how they work. No unnecessary complications, no tech-speak – just practical solutions they could actually use.
As they put it: "You cannot get a more detail-oriented person to handle this undertaking. Tails & Emails is the personal touch we were looking for – not the big corporate run around we were getting."
The Real Win
Today, these concrete pump pros don't just have a website – they have an e-commerce online story they actually understand and can use. No more feeling lost in the digital world. No more waiting days for simple updates. They're in control, and that's exactly how it should be.
"We found Jess and all our questions were answered," they say now. But honestly? I think we found each other. Because sometimes the best solutions don't come from the biggest companies – they come from people who take the time to understand what you really need.
For any business out there feeling stuck in the corporate maze, just remember: there's always a better way. Sometimes it just takes finding someone who'll treat you like a person, not a ticket number.
Hey, I’m Jess! Your email marketing partner with a knack for crunching numbers + a hint of creative flair sprinkled in.
I love making things simpler and helping businesses run more efficiently. I’m excited to bring the big-league tools you’d expect from a large corporation but with the friendly, personal touch of a small business.
Helping businesses like yours run more efficiently while boosting your bottom line gets this gal giddy. I know the pressure of feeling like you need to 'do it all' – but friend, you don’t have to. By taking email + sms marketing and management off your plate, I free you up to focus on what truly lights you up.
Together, we can build a communication strategy & solution that ties in with your overall marketing goals - because your business deserves someone who'll fetch results and stay loyal to your vision.
JOIN THE PACK
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